Brand Image Archetypes : CEO/ Business Executive
You are Here to Lead the People & Transform – Connected to communities and leadership Oprah Winfrey, Kris Jenner, Cookie Lyon (Taraji P. Henson, in Empire) You can also fall into this category if you are a Small business owner Thought Leader/ Expert Coach or consultant Community Leader Corporate Executive (Big in mass media or […]
Brand Image Avatar : The Public Figure
You are Here to Change the World or an Industry – Connected to system structures and culture (faith, inspiration, hope) Michelle Obama, Kim Kardashian, Jackie O, Olivia Pope (Kerry Washington in Scandal) You can also fall into this category if you are a Politician Lawyer Local Official Spiritual Leader Public Speaker (Big in mass media […]
